Coming In To Land: Is Your Website’s Landing Page Up To Scratch?

Coming In To Land: Is Your Website's Landing Page Up To Scratch

Your landing page is the page that you particularly want your viewers to see. It’s how you’re hoping to capture their interest and make them stick around. It should go without saying, then, that you need it to be up to scratch. A failure to command the interest of your viewers at this stage will render your landing page useless. That’s why constant monitoring and an excellent design is crucial. We’ve got a few top tips to help you with your landing pages.

Less Is More

When it comes to a landing page, you’re hoping to attract the attention of whoever has landed on it. You’re not going to do that if the page is full of huge blocks of text and a dull design. This is where you need to understand that less is more. You need to get to the point quickly, and incorporating well-placed images and additional media can be beneficial. If your viewer has to spend too long searching for the point, they’re going to give up.

Involve Social Media

Nowadays, social media is a crucial tool for web designers. There are a lot of possibilities when it comes to implementing it on your landing page. In particularly, you want to encourage sharing. You did well to encourage this person to click on your link, so make it easy for them to share it around! The easier they find it to share your page, the more likely they are to do it. It’s very simple to incorporate share buttons on any website.

Conversion Rate Optimisation

It’s not just about creating a page that seems like it’ll do the job. You need to know that it will do the job. You’re not a mind-reader, though. How are you supposed to determine this? This is where a CRO agency might just come in handy. Conversion rate optimisation helps you to determine how to create the best user experience possible. You don’t have to go to the experts for this – you can always do it yourself, but make sure you research thoroughly before you do. It isn’t an easy task.

Don’t Forget Your Branding

You don’t know how this person has found themselves on your landing page. It’s great that they’re there, but do they even know what company they’re dealing with? Don’t forget the importance of branding. Include your logo across your set of web pages, and ensure that your identity is clear.

You Need Information? Keep It Brief

Is your landing page set up to obtain information from potential customers? Maybe you’re looking for them to contact you for information, or you want them to join your marketing list? Then, keep the request brief. They don’t want to fill pages of forms in. Limit what you’re requesting to just the basics. The less you ask for, the more likely it is for them to provide it.

Make no mistake, landing pages can lead to a serious increase in business in the right cases. You just need to make sure your landing page is up to scratch.

Image courtesy of Pixabay.

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