If you’re in the habit of organizing or speaking at business conferences, you probably want to get the best results. While your speech will make an impact, you can always go one step further to advance your operation. Considering that, you might like to think about some of the advice on this page. It isn’t going to work for every business model, but it should create the desired outcomes for most. The basic rule of thumb is that you just need to make your brand as visible as possible. It’s easier to achieve if you are running the event yourself. However, these ideas will still work well if you’re just attending as a guest speaker.
Ensure you use display stands when giving your speech
While the stage you use will have a standard layout, you can always customize it before your address. Ask if you can remove the graphics and replace the stands with something that promotes your operation. In most instances, you will just need to get in touch with design companies. They will create the promotional stands you require for little expense. Indeed, many of them will even deliver the items to the venue and set them up for an extra fee. So, you don’t have to work too hard. However, everyone in the room will spend at least some time looking at your branding while you talk.
Give attendees a “goodie bag” that contains branded products
If you’re in control of the event, you want people to leave with smiles on their faces. That is the best way to ensure they come back again next time. So, giving them a bag full of goodies could work in your favor. That is especially the case if you include branded items they could use in their day to day lives. For instance, you might like to browse a website or two that specializes in promotional gifts. Mugs, t-shirts and other items are guaranteed to make a good impression. Also, the chances of someone throwing useful products in the trash are slim. So, they could end up keeping your branded gift for many years.
Hand your business card to everyone you meet
If you do nothing else, you must make sure you have hundreds of business cards in your pocket. You will want to network at the event, and so you will spend a lot of time talking to other entrepreneurs. You should always give them your business card before shaking hands and parting company. That is the best way to ensure they always know how to get in touch if they need your products or services. You should even hand them out to people you think will never make contact. That is because you never know how their business might change in the future.
Now you know how to make every conference count, we hope you will see better results. Keep working on the ideas on this page and refine them until they perform as you would expect. At the end of the day, business conferences are the best places to meet entrepreneurs in a relaxed environment. That is why you must work hard to ensure you don’t waste the opportunity.