More and more people around the world, many of them Moms like you and me, are venturing into the online world to generate additional income. For many, it is also a way to indulge a passion for a product or cause. However, for those with limited exposure to online business, figuring out how to attract customers to your venture can be more than a little confusing. For Moms considering starting something up but who don’t know their SEO from their PPC, here’s a comprehensive guide to help you navigate through the jargon:
Responsive Web Design
Obviously, if you’re starting an online business, you’ll need a stunning, seamlessly-functioning website. Speak to your web agency about making sure that your site is responsive, meaning that it automatically realigns the design to fit the most common mobile device screen sizes. Almost half of all web traffic is now on mobile, so if your beautiful new website does not display well on people’s phones and tablets, you stand to lose a sizable chunk of your potential audience.
Search Engine Optimization (SEO)
SEO encompasses a range of techniques all aimed at getting your website displayed as high as possible in results on search engines such as Google. These search engines have complicated algorithms that analyze each site on the web and decide which to present in what order when someone types a query into the search bar. SEO techniques let search engines know who you are, where you are and what you do to give you the best chance to rank highly and earn valuable online traffic from consumers searching for precisely what you offer. SEO takes time to work and you’ll need to ensure that you have a budget set aside to keep at it consistently. Once you’re ranking well, there is no more powerful way to attract relevant traffic to your website.
Pay Per Click (PPC)
You’ve seen those paid ads that appear at the top of search results, right? The company placing that ad pays a fee every time a consumer clicks on it. This can be a highly effective way to drive potential customers to your site. Unlike SEO, PPC starts working immediately. However, your campaign needs to be expertly set up and requires constant tweaking to ensure that you’re maximizing the return on your investment. It’s very easy to start throwing cash down the drain targeting keywords that are not delivering results for you.
Web users love to consume informative and entertaining content. For this reason, engaging website copy and a regularly updated blog page are an essential part of any digital strategy. We’ve all been on websites that made us fall asleep with bland, uninspiring copy. If you’ve got a great idea about which you’re passionate, make sure that the words you use will communicate that effectively and powerfully.
A well-curated presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn and others are an essential part of reaching an online audience these days. The sheer reach of these media provides access to an unparalleled number of potential clients. Be sure to think carefully about which platform is best suited to your product or services, and be prepared to work hard to ensure a regular stream of high-quality content that will engage your audience.
For the uninitiated, digital marketing can be intimidating. Get as much advice as you can from others with experience so you too will be able to chart a path towards online success.