With the development of technology and industry, marketing is experiencing one of the most drastic changes. Since it has to connect and combine numerous influences and goals into one, marketing needs to introduce the changes in the industry, follow the trends and reflect the state of the world. Therefore, it’s no surprise that marketing experts have been paying more and more attention to new and exciting platforms, formats, approaches and places to advertise. One of the most popular marketing trends at the moment is mobile marketing and if you’re looking for a way to incorporate it into your advertising strategy too, here are five tips that might help you.
Naturally, mobile marketing is done via mobile devices – from smartphones and laptops to wearable tech and the Internet of Things – and this information is, despite being self-explanatory, still crucial. With so many people using these gadgets daily, you have to find a way to adapt your content to suit their needs; that’s why you should move everything onto mobile platforms.
There are lots of methods you can try out, so keep in mind that you don’t have to do everything the experts suggest since sometimes even a strategy or two might do the trick. Most companies decide to adjust their existing content to fit mobile platforms and, at the same time, come up with something new specifically designed for mobile clients.
Give, give, give
There’s an old saying about spending money to make money, and the reason why marketing experts love it so much is because they can spend more on their advertising ideas. In order to reach a new audience via mobile platforms, you have to find out what they’re looking for – and most people just prefer to be given free stuff!
That’s why coupons are such a good way to reach a broader audience. With mobile marketing, it’s easier to find, collect and use them than with magazine coupons. There are a few reliable options you can try, while certain companies even add this option as a part of their mobile apps which do all the work instead of you.
Follow the customer
Although many think that creating a reliable marketing app is the solution for all their problems, it’s not. Creating such an app is an important first step in your mobile-powered marketing strategy, but you need to think ahead, as well. So, make sure everything’s in order even when you’ve managed to keep your clients satisfied.
There’s just one way to do so – keep track of your clients and monitor their activities. This is the only way for you to find out their reactions to your campaign, as well as their wishes and thoughts. You should try to elicit as much feedback as possible and learn how to upgrade your services, and using a great tracking solution for apps is a great way to do so. Ultimately, this will help you improve your relationship with your clients, which is always welcomed.
Take it with you
The reasons why more and more people use wearable technology are its easy use, adaptability to every situation, low price and a chance to take it everywhere with you. So, don’t ignore it if you want to make your marketing campaigns more visible this year. Producing new and adapting the existing content so that it fits wearable technology can’t be that hard, so get right on it.
For example, you could come up with a targeted campaign designed specifically for the fans of this technology or even approach every potential customer individually. Yes, this sounds like a lot of work, but if you know their whereabouts, preferences, likes and dislikes – and these things are generally transparent nowadays – it’s quite doable. In the end, you could benefit from wearable technology more than you expect, as long as you understand how it functions.
More payment options
Now, once you’ve reached clients and customers with your wonderful mobile marketing campaigns, it’s time to think about getting paid. Allowing fast and safe transactions is vital in today’s business and you can’t expect success without convenient mobile payments.
Since people love doing things as quickly as possible, making them waste their time on bank transactions, money transfers or online payments is quite counterproductive and it could minimize all the hard work your marketing campaigns have done. Therefore, try to embrace mobile payment as a marketing strategy you can depend on.
Faced with hard times and being surrounded by harsh competition, marketing experts do everything they can to make an impact on a potential customer. If you follow these tips, your mobile marketing campaigns could easily reach new heights in 2017.