If you are a business owner struggling to make an impact in your market, this brief guide is for you. We’re going to take you through some of the most common problem areas that cause many businesses are slipping up. Fix the issues, and you should start seeing your company profile rise higher than you thought possible. Let’s get started right away.
Look at your USP
Your unique selling point – or USP – should be a simple definition of what makes your company different from the rest. So, if you’re a pizza delivery company, your USP might be that you deliver pizzas in under 15 minutes. It’s easy to understand, transparent to your customers, and makes it easy to see how you are different from all the rest. So – how does your USP look? Refine it until it says what you do in a straightforward and efficient way. It’s the first step – but a big one.
Inspect your strategy
Next, how does your strategy look? Or, in fact, do you even have one? Ask yourself what you want to get from raising your profile. Is it more sales, more visitors to your website, or overall brand awareness? Set out some clear objectives, and find a way to measure your successes – and your failures. The plan you create here will push you forward and help you achieve clearer, more defined goals.
Become an authority
Think about ways you could become a leading figure of power in your industry. And, make sure people are aware of that fact, too. You could try speaking at local business events, for example – or even build links with a local school or college. The easiest place to start is on your website in the form of a blog. Create compelling articles that your customers love to read, and answer some of their biggest problems. It will help grow your authority, in person as well as in the search engine rankings.
Of course, you can write as many blogs as you like, but it won’t match the impact you can have through real world networking. Seek out local industry events and meet others – set one up if you can’t find one. Try going to trade shows, too. All you need is an interesting idea and some used displays, and you will have an audience of people primed for your product or service. The great thing about trade shows is that everyone there has an interest in your industry. Sure, there will be a lot of competition, but with a well thought out plan and an excellent team, you can raise your profile significantly.
The way the modern business world works is that image is everything.If you want to be taken seriously, you have to dress like you mean it. Look professional whenever possible, and always act in a courteous and professional manner. You might be surprised how this simple change can bring you much better results – and quickly.
Good luck with the profile raising….and please let us know how you’re doing in the future!