Although every business is always on the search for new customers, it’s important to keep your current clients happy, too. They are the ones paying you money that makes your business a success, and they are also the ones statistically likely to give you more.
So, butter them up, ladies! In this guide, we’re going to show you several ways to keep your current clients happy. They are vital relationships that are a foundation for your company to grow from – do so, and you will reap the rewards.
Get to know them
There are two main advantages of getting to know your customers better.The first one is simple: you can give them more of what they like. The second is more personal. If you are spending a long time with your client, you can cement your relationship a lot better by having common interests. It will help you be seen as a friendly and interested company.
Solve their issues
It doesn’t matter whether you are a retailer or a business service provider, always try and solve your customer’s problems. Let’s say you own an electronics store, and a customer can’t operate a device you have sold them. The money has already changed hands, so who cares, right? Wrong. If you help your customer set up their new device, they are far more likely to come back and spend more money with you.
Host a party
Corporate events work wonders for keeping your clients happy – and, they double as an opportunity to make some more sales. There are, of course, different ways to hold an event. Smaller companies could hold their events in a bar. Larger, more professional outfits with bigger budgets could look for something far more swish. Think about hiring a service that can locate somewhere for you, and arrange entertainments and food, such as SJ venue sourcing. But – don’t forget that it isn’t just a chance to cut loose. Any event you hold has to have a purpose. Although you shouldn’t lay on the sales pitch too much, it’s important to get some value out of the occasion.
Don’t be pushy
Your marketing plan should include staying in contact with your clients, but don’t be too pushy. If you are sending constant sales emails, you are likely to end up in the spam folder of everyone you have ever done business with. Be sensible, and mix up your sales pitches with useful information, a greetings card, or even a simple hello.
Don’t say yes to everything
If a client gets in touch and asks you to provide a service that is above and beyond the call of duty, don’t be afraid to say no. The customer isn’t always right, and if you do something you have no experience in, then it is your reputation that will be on the line. Instead, recommend somebody else that could help them out and do a better job. That way, you’ll keep your relationship positive, and won’t be risking your name.
We hope this has helped – please let us know if you have any other tips!