Slow IT, Slow Profit

Slow IT, Slow Profit

If you had to pick one term to describe the modern business environment, fast-paced would be the most accurate definition. Indeed, companies nowadays can’t afford to waste time in their processes, market strategies or even customer relationship management. After all, we live in a society where the click-to-buy behavior has become the number one solution to all our problems and desires. Therefore, it’s difficult for employees, employers, and customers to handle slow IT during their business interaction. Unfortunately, slow IT is the first cause of low profit in small companies. Indeed, fast technology has become an indispensable requirement to stay competitive, reputable and profitable. 

Keep your systems up and running

Every entrepreneur’s worst nightmare is to wake up to find out that their entire network has gone down overnight. Not only can it take a very long time to fix and restart but, more importantly, it can have dramatic consequences on your business profits. Customers data could be corrupted or lost during the process. Additionally, sales are delayed until the issue can be repaired. As a business owner, you want to prevent the risk of disruption and downtime by working closely with IT experts such as Protecting your company from unpredictable IT costs and losses is the core reason for ongoing IT support. Unfortunately, too many small businesses continue to contract external support as a one-off basis, which makes them vulnerable to recurring IT faults and cyber threats. 

It’s hard to pursue new ideas with underperforming IT

It’s not that your team lacks imagination. But they’re stuck on a system that takes ages to load and perform. As such, their productivity is reduced because they can’t access rapid and effective solutions. They are unable to catch up with the modern demands of the business because their devices won’t let them, as seen here. Additionally, the mental drain caused by prolonged IT delays affects their performance.  

I’ll put you on hold while I access the system

How long is a customer happy to stay on hold? The answer is as briefly as possible. Your customers lack patience. The last thing they want is to have to wait for their interlocutor to access their data on the computer. Unfortunately, a slow IT system dramatically affects your customer service team. When a caller gets in touch, they expect a swift and effective response because, ultimately, your customers pay you and it’s their right to expect the best from your company. If your IT slows you down, you can be sure that customers will pursue their business with a better-equipped company. 

Nobody is going to wait for that site to load

What happens when the website doesn’t load within a few milliseconds? Back in the 90s, web users were happy to wait for several minutes. However, nowadays, your website doesn’t get over a few seconds. If your server is too slow to handle web traffic, your analytics will record a peak in bounce rate. Indeed, web users don’t wait for slow websites. They assume that your business can’t handle the current digital demand and leave. 

Upgrading your IT system and boosting your web equipment is a considerable investment for a small company. However, it’s an investment that is detrimental to growth. Keeping your processes slow is not going to prove helpful in attracting or retaining customers!

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