What’s Cookin’? 5 Tips for Starting Your Own Food Truck Business

What’s Cookin’? 5 Tips for Starting Your Own Food Truck Business

If you can’t get enough of all things food, and you’re looking for a business opportunity or to start a business, then why not take a look at starting your own food truck business? The industry has been growing year on year and looks as if it’s here to stay. With relatively little needed to begin, it’s an ideal opportunity for would be artisans to bring their delicious creations to the masses. Below, we take a look at five tips for ensuring your venture will be a success.

Start Small

Your mind might be buzzing with ideas, and that’s a good thing, but it’s also important that you don’t get too ahead of yourself before you’ve established your core offerings. When it comes to a food truck business, it’s better to have a mindset of ‘quality’ rather than ‘quantity’. Your potential customers will have a lot of places they can go to if they want to have a diverse range of options; they’ll come to you because they love the food that you make. It really is better to have three top-quality staples on the menu, rather than have fifteen lazy creations. In other words: nail what you do!

Get the Menu

You’re not just selling food; you’re selling an idea. On top of your creations, you’ll want to put considerable thought into the look and feel of your menu and your overall branding. These two should give your potential customers a feel for your enterprise at the first moment they see it! It’s a good idea to take the history or region of your food into account, and then put your own personal spin on it. If you don’t know where to start, then take a look at craft beer branding; you’ll be hoping to achieve something similar.


Your menu and branding will be a guiding light for your food truck business, but your infrastructure will be the engine. You’ll need to know about things like industrial cookers, cleaning equipment, restaurant POS systems, service windows, and refrigeration, among other things. You’ll need to strike a balance between delivering the best food possible and speed; no-one will wait around at a food truck for thirty minutes to get their order. With the right equipment, you’ll ensure that every customer walks away with their food promptly.

Think of Your Locations

The good news about starting a food truck business is that you’ll have plenty of choice when it comes to your locations. The bad news is…there’s a lot of choice. How do you choose?! Here’s where a bit of market research will come in. Establish who your target audience is, and then plonk your truck in an available spot near them. Simple!

Business Mindset

Finally, remember that it’s not all about food: it’s also a business! When you’re establishing and running your venture, make sure you’re looking at all of your decisions through the lens of your bottom line. Costs can quickly spiral out of control if you don’t keep a close eye on them!

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