If you have set up your own business this year, you need to make sure that your company is visible to your target customers. Not only that, it’s important that they see your business in a positive light. They have to think that your business is better than your direct competition. This isn’t always about whether you are offering the best product or service. It can be based on how your company appears to them. Customers want a few things from the businesses they buy from in 2015. They want them to be professional, personal and caring. It’s not hard to achieve gold in each of these categories so let’s look at some of the different ways you can do this.
Show You’re Green
If you can show your company is green, you are sure to get some extra interest from customers. You can do this through advertising, but there are more subtle ways. For instance, if you are sending out products, make sure you are using packaging that is completely biodegradable. By doing this, you’re showing that you care about the environment without boasting about it. Or, you could use packaging that is made of recycled materials.
Don’t forget that Christmas will soon be upon us. You may already be thinking about buying cards to send out to loyal customers or clients. But rather than buying the card, there are electronic Christmas cards for business that you can send out. These are cost effective and a lot more environmentally friendly than wasting paper. As well as this, you know if you send out a card it could very well be conceived as junk mail.
Interact With Your Customers
If you want to improve your reputation you need to show customers you care. This is more than just sending out a mass email to your entire client base. You should be looking at getting feedback to find out what you can do to improve your business for your customers. It’s possible to do this by sending out an online questionnaire. But, you can also use your social networks to interact with existing customers. Start a discussion on your Facebook profile. Here, you can encourage users to say what services they would like to see your business offer. You will be showing you care and don’t be surprised if you pick up a few good ideas. Customers know what they want.
Remember, we did say that it is all about appearances. Customers will at least partially, decide whether or not to buy from you based on how you appear. This may mean you should be improving your marketing campaign. You should start by looking at your company website. Does it look like the site of a trusted and professional business? If the answer is no, you should contact a web designer and discuss with them how to improve it. Once you do, you might be surprised to find you are receiving a lot more interest from online customers.
We hope you have found this post useful. Remember, your company will succeed or fail based on whether your customers continue to buy.