Launches with “Pintervention” Video

Pintervention, a new “Pinterest killer,” teamed up with Nice Piece Productions to produce a three-minute video which satirizes the large difference between womens’ Pinterest expectations and the dark world of reality — so much so, they decided to stage a “Pintervention.”

LoveIt, which dubs itself as a “a visual, powerful platform for individuals & groups to discover, collect, organize, and share the things they love, in public or private collections” launched publicly last week. The Los Angeles-based start-up says the familiar layout is “intentional,” but there are many differences between its new service compared to its larger rival, Pinterest.

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