SXSW 2012 Forecast: Let’s Hear It For The Girls

SXSW 2012

Editor’s Note: With South by Southwest (SXSW) kicking off Friday, March 9, in Austin, TX, Meghan Casserly of Forbes Woman addresses the growth in attendance by women (to roughly a third of registrants) as well as programs and presentations intended for a female audience. Her post includes a list of “Rockstar Women To Watch Out For” as well as “Mustn’t Miss Women’s Programming.”

Buyosphere CEO Tara Hunt first traveled to Austin for South By Southwest, it was strictly a t-shirt and ponytail affair. “I used to be the lone girl in a sea of geeky dudes,” she remembers. Image was of no concern, and gender, when there was no one to measure herself against, was irrelevant. Then, as the years went by and more and more women began attending the festival, Hunt says something happened. “All of a sudden I began to think of myself as a girl again, and once I did that and looked around I realized that, as a woman, there was really nothing for me.”

But times, they are a changing.

This Friday marks the opening of South By SouthWest Interactive 2012, the annual mind-meld of some of the country’s brightest techies, media somebodies and entrepreneurs in Austin, Texas.

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Rockstar Women To Watch Out For:

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